n the world of social media information, there are two kinds of people: smart talkers and goofy talkers. Every time a new tool emerges promising to ratchet social media marketing up another notch, goofy talkers roll up their sleeves and go to work. Disclaimer: I have been known to be a goofy talker on occasion, but I call it playing the devil’s advocate—sounds better than “goofy talking.”
The recent proliferation of social influence identification tools is a perfect example. Think of all the things you’ve heard about Klout: it’s the answer to everything, it’s the answer to nothing, it’s smart, it’s stupid…my head is spinning. Then came Kred, Traackr, Empire Avenue, mPact, and on and on. Each one claiming to do something the others couldn’t.