Case Study: How Gangnam Style went viral with a strategic marketing campaign from YG Entertainment | The Drum

31 10 2012

Digital agency 10 Yetis has revealed the results from its review into how the music video Gangnam Style became so popular online, finding that the campaign was an organic natural hit with little if any “gaming” (false manipulation) of traffic volumes and online mentions. Overall the report found that, rather than being celebrity tweets which drove the popularity, it was a well structured and meticulously executed campaign by the South Korean label company behind the song; YG Entertainment.

vía Case Study: How Gangnam Style went viral with a strategic marketing campaign from YG Entertainment | The Drum.


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