What do women want? Or for that matter, what does Gen X want? At work, the answer is complicated. There are significant differences by gender and age in what both job candidates and existing employees expect, according to our recent survey, “2012 HR Beat: A Survey of the Pulse of Today’s Global Workforce.” The international survey results were from more than 1,500 hiring managers and professionals, and was designed to identify what matters most to employees and job candidates across age, geography, and gender.
Match the Perk to the Person If You Want Great Talent – Karie Willyerd – Harvard Business Review19 11 2012