Relationship building is an important part of PR and media relations. If you have a good relationship with a reporter, you have a better chance of them contacting you when they need a source or a company to feature in a story.
Of course, all relationships are give and take, and it’s important that you focus on giving back to reporters as much as you can. How can you do that? It’s pretty easy and doesn’t have to take a lot of time or energy.