You have to get people to know you and know your skills. This is why networking is so critical. It’s not about just keeping up with old coworkers (although that is valuable), it’s about taking the time and making the effort to always be job hunting by making new targeted contacts according to Feldman. Who are these connections? Individuals who have the ability to hire you, appreciate you and importantly, will remember you and contact you and recommend you to their connections. “It’s not just what you know or even who you know, but who knows, likes, and trusts you and will share job leads with you,” Feldman explained.