Rolex named number one consumer Superbrand for second year running – Brand Republic News

25 02 2013

Rolex, which becomes the first brand in six years to retain first position in consecutive surveys, was voted the winner by a sample of nearly 3,000 consumers, a process overseen by an expert council that included Nicola Kemp, Marketing’s head of features.

The luxury watchmaker shares the list with an array of premium and prosaic brands. Troubled airline British Airways clearly still resonates with consumers and was up from 33rd last year to fourth place in this year’s ranking.

vía Rolex named number one consumer Superbrand for second year running – Brand Republic News.


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