How Courvoisier and Unilever Manipulate the Senses | Global News – Advertising Age

22 03 2013

If you want to sample the most expensive sushi money can buy, but cant afford it or dont want to consume an endangered species, sensory marketing can create the whole experience for you.Courvoisiers sensory marketing

The sushi on your plate may be mass produced, but with the right virtual reality headset, it can be transformed into the finest money can buy. Just the sight of exotic food, with its exquisite color and texture, can simulate the experience of eating it without the cost, according to Charles Spence, an experimental psychologist.

vía How Courvoisier and Unilever Manipulate the Senses | Global News – Advertising Age.


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