Ford is saying it deeply regrets a series of disturbing print ads from advertising agency JWT India for the automaker’s Figo model. The ads, which show various female celebrities bound and gagged in the trunk of a Ford car, were mockups and never meant to go public.
“We deeply regret this incident and agree with our agency partners that it should have never happened,” the company said in a statement. “The posters are contrary to the standards of professionalism and decency within Ford and our agency partners. Together with our partners, we are reviewing approval and oversight processes to help ensure nothing like this ever happens again.”