Bridging the Content Chasm for B-to-B marketing automation and lead generation

26 07 2011

There’s a new marketing term that I’m hearing more and more often – “the Content Chasm”.

It refers to the ascendance of content marketing (especially in B-to-B), and the differential between the current inventory of quality content that most B-to-B companies have, and the amount they need to have to market effectively.