Eight Ways to Communicate Your Strategy More Effectively

23 08 2011
Amplify’d from blogs.hbr.org

A frustrated CEO recently shared with me that her employees had lost their edge. They were internally focused, their speed-to-market was down, and they couldn’t find a good balance between serving customers well while making healthy margins. The result was slow progress against the company strategy and an inability to profitably deliver on the value proposition. She had attempted to motivate employees and be clear about the strategy, but she was falling short and was looking for answers on what to do next. The solution in many cases is to overhaul internal communications strategies in order to convince employees of the authenticity, importance, and relevance of their company’s purpose and strategic goals. Here are just a few communications approaches that will help you effectively reach your employees and encourage behaviors that advance your strategy and improve your results.

Read more at blogs.hbr.org



The Business of Communicating Values

27 07 2011


Amplify’d from blogs.hbr.org

Businesses communicate a lot of things. Many love to boast when their revenues soar, or publicize the strategic restructuring of their organizational response committees (whatever that means). But often missing from a firm’s communications is something absolutely fundamental to its operations: its values.

If a company doesn’t take the time and effort to communicate its values in a meaningful way, then it’s like the old tree-falling-in-the-forest cliché: It makes a big splash, but no one is around to appreciate its impact.

Read more at blogs.hbr.org


Facebook for Business

27 07 2011

Facebook te enseña a usar su plataforma para hacer negocios…

Amplify’d from www.facebook.com

How it works

Get the basics on setting up and building your business with Facebook
Build a presence
Engage your community
Get the word out

Read more at www.facebook.com


Owning Your Local Presence Online

25 07 2011

Interesante infografía

Amplify’d from www.marketingpilgrim.com

One thing that many people forget is that, in many cases, your business ultimately is a local business on the online space. Unless you are a pure online play people expect something more than just the usual e-mail dance to have contact. Many times, I use the example of IBM. Sure it’s a corporate behemoth but if you search for IBM with a local qualifier in Google there is likely to be a place page for a location if it exists in that city. IBM a local company? C’mon! Well, in a way yes.

Read more at www.marketingpilgrim.com


12 useful ways to use LinkedIn for business

25 07 2011
Amplify’d from www.ragan.com

LinkedIn is a huge network and continues to grow, adding new features every week. Take one tip a day and, in less than two weeks, you’ll have a vibrant profile and network, and should start to see some return on your time investment.

LinkedIn is for anyone in business, or anyone who wants to be.

Read more at www.ragan.com