Curation is the New Black

28 07 2011

Absolutely right

Amplify’d from thecustomercollective.com
When you really start to delve into a subject online it can be overwhelming. You soon find that we are living in a time of information abundance. There are not just the traditional sources of content – newspapers, broadcasters and publishers – but a whole new generation of individual publishers and content producers. We have bloggers like Darren Rowse who can turn their experience and expertise into significant business properties. There are brands whose efforts are showing traditional publishers a thing or two. And there people who just love sharing their thoughts, insight, expertise and observations.

Read more at thecustomercollective.com

 

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Bridging the Content Chasm for B-to-B marketing automation and lead generation

26 07 2011

There’s a new marketing term that I’m hearing more and more often – “the Content Chasm”.

It refers to the ascendance of content marketing (especially in B-to-B), and the differential between the current inventory of quality content that most B-to-B companies have, and the amount they need to have to market effectively.

Read more at www.sales-lead-insights.com