Eight Ways to Communicate Your Strategy More Effectively

23 08 2011
Amplify’d from blogs.hbr.org

A frustrated CEO recently shared with me that her employees had lost their edge. They were internally focused, their speed-to-market was down, and they couldn’t find a good balance between serving customers well while making healthy margins. The result was slow progress against the company strategy and an inability to profitably deliver on the value proposition. She had attempted to motivate employees and be clear about the strategy, but she was falling short and was looking for answers on what to do next. The solution in many cases is to overhaul internal communications strategies in order to convince employees of the authenticity, importance, and relevance of their company’s purpose and strategic goals. Here are just a few communications approaches that will help you effectively reach your employees and encourage behaviors that advance your strategy and improve your results.

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The Business of Communicating Values

27 07 2011

Interesante…

Amplify’d from blogs.hbr.org

Businesses communicate a lot of things. Many love to boast when their revenues soar, or publicize the strategic restructuring of their organizational response committees (whatever that means). But often missing from a firm’s communications is something absolutely fundamental to its operations: its values.

If a company doesn’t take the time and effort to communicate its values in a meaningful way, then it’s like the old tree-falling-in-the-forest cliché: It makes a big splash, but no one is around to appreciate its impact.

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